Corporate fashion: the face of your company
StickManufaktur the blog
One of the most beautiful forms
to present the company logo:
applied as embroidery on valuable company clothing.
Corporate Fashion: When employees show who your company is
Corporate fashion - a term that is on everyone's lips these days, yet no one really dares to define it in the commercial jargon. No wonder: behind the jumble of words lies a profound meaning, the understanding of which includes valuable entrepreneurial knowledge.
In order to understand the principle of corporate fashion, we have to start a few levels higher. Most companies are characterised by a consistent corporate identity, which means a holistic corporate image and external appearance (you can read an interesting article by an advertising agency on the subject of corporate design under this link). As a component of corporate identity, corporate design in the visual sense primarily includes a uniform system of signs and colours in all communication channels. But it can also contribute to the creation of a corporate identity aurally with the help of slogans or melodies or even tactilely by using company-typical materials for advertising material. A well-known global player shows us how: Even without reading it, most of us would be able to spot a branch of McDonald's as well as its employees. The distinctive yellow M, the catchy "I love it " slogan, the crackle of the brown paper bags with confusing print that no one reads but everyone has seen. It's all part of years of image cultivation with one goal in mind: Recognition!
In order to understand the principle of corporate fashion, we have to start a few levels higher. Most companies are characterised by a consistent corporate identity, which means a holistic corporate image and external appearance (you can read an interesting article by an advertising agency on the subject of corporate design under this link). As a component of corporate identity, corporate design in the visual sense primarily includes a uniform system of signs and colours in all communication channels. But it can also contribute to the creation of a corporate identity aurally with the help of slogans or melodies or even tactilely by using company-typical materials for advertising material. A well-known global player shows us how: Even without reading it, most of us would be able to spot a branch of McDonald's as well as its employees. The distinctive yellow M, the catchy "I love it " slogan, the crackle of the brown paper bags with confusing print that no one reads but everyone has seen. It's all part of years of image cultivation with one goal in mind: Recognition!
Corporate fashion, corporate wear, or image clothing is an indispensable part of corporate design . It differs from simple workwear and company clothing in that it goes beyond the practicality of a white doctor's coat to satisfy other requirements. The material, cut, and color are not chosen solely for their functionality, but also create a visible connection to the corporate image beyond the application of a company logo. In this way, workwear that offers the usual protection and comfort also takes on the representative and identity-forming function of corporate fashion. By transferring this function to textiles, companies increase their association potential and thus make an important contribution to corporate marketing.
Apart from the commercial aspect, corporate fashion has a positive effect on the sense of belonging and community spirit among employees. However, the motto here is not uniformity: individually adapted to the respective field of activity, corporate fashion increases identification with the company and the positive interpretation of the working environment.
StickManufaktur not only StickManufaktur a comprehensive range of corporate clothing, but also enables the creation of individual and unique corporate fashion thanks to a wide variety of material combinations and embroidery and printing options. Give your company, club, or other association a face and visit our shop!
We particularly recommend taking a look at our huge range of embroiderable caps. Hoodies and shirts also look great at trade fairs and events.
