Corporate fashion: the face of your company
EmbroideryManufactory the blog
One of the most beautiful forms
to present the company logo:
applied as embroidery on valuable company clothing.
Corporate Fashion: When employees show who your company is
Corporate fashion - a term that is on everyone's lips these days, yet no one really dares to define it in the commercial jargon. No wonder: behind the jumble of words lies a profound meaning, the understanding of which includes valuable entrepreneurial knowledge.
In order to understand the principle of corporate fashion, we have to start a few levels higher. Most companies are characterised by a consistent corporate identity, which means a holistic corporate image and external appearance (you can read an interesting article by an advertising agency on the subject of corporate design under this link). As a component of corporate identity, corporate design in the visual sense primarily includes a uniform system of signs and colours in all communication channels. But it can also contribute to the creation of a corporate identity aurally with the help of slogans or melodies or even tactilely by using company-typical materials for advertising material. A well-known global player shows us how: Even without reading it, most of us would be able to spot a branch of McDonald's as well as its employees. The distinctive yellow M, the catchy "I love it " slogan, the crackle of the brown paper bags with confusing print that no one reads but everyone has seen. It's all part of years of image cultivation with one goal in mind: Recognition!
In order to understand the principle of corporate fashion, we have to start a few levels higher. Most companies are characterised by a consistent corporate identity, which means a holistic corporate image and external appearance (you can read an interesting article by an advertising agency on the subject of corporate design under this link). As a component of corporate identity, corporate design in the visual sense primarily includes a uniform system of signs and colours in all communication channels. But it can also contribute to the creation of a corporate identity aurally with the help of slogans or melodies or even tactilely by using company-typical materials for advertising material. A well-known global player shows us how: Even without reading it, most of us would be able to spot a branch of McDonald's as well as its employees. The distinctive yellow M, the catchy "I love it " slogan, the crackle of the brown paper bags with confusing print that no one reads but everyone has seen. It's all part of years of image cultivation with one goal in mind: Recognition!
Corporate fashion, corporate wear or image clothing is an indispensable part of corporate design . It differs from simple professional and company clothing in that it satisfies additional requirements beyond the practicality of the white doctor's coat. Material, cut and color are not only chosen for functional reasons, but also create a visible connection to the corporate image beyond the application of a company logo. In this way, workwear that offers the usual protection and comfort simultaneously acquires the representative and identity-creating function of corporate fashion. By transferring this function to textiles, companies increase their association potential and thus make an important contribution to corporate marketing.
Apart from the commercial aspect, corporate fashion has a positive effect on employees' sense of belonging and community spirit. However, the motto here is not uniformity: individually adapted to the relevant field of activity, corporate fashion increases identification with the company as well as the positive interpretation of the working environment.
The EmbroideryManufactory not only offers a comprehensive range of corporate clothing, but also enables the creation of individual and unique corporate fashion thanks to a wide variety of material combinations as well as embroidery and printing variants. Give your company, club or other association a face and visit our store!
We
especially recommend taking a look at our huge range of embroiderable caps. Hoodies or shirts also look great at trade shows and events.
